ABBA Voyage has announced it is offering discounted tickets for young people this summer. The new ticket price is one of several youth initiatives being rolled out to increase access. The Young Persons Rate offers £35 dance floor tickets to concerts in June and July for people aged 16–25.
As per ABBA Voyage's website, seated tickets start at £38.50 and Dance Floor tickets usually start at £55. However, fans aged 16-25 can now book tickets at the discounted rate via AXS. In order to use the ticket, you must be able to produce a valid ID at the venue.
As part of the new changes, announced ahead of the concert's third anniversary, schools, colleges, and universities will be able to access a new £35 education group rate for students aged 14+ for select performances (Wednesday, Thursday, and Sunday concerts).
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ABBA Voyage has also confirmed it will host two dedicated schools concerts annually for state school groups from Year 3 to Year 13, following a successful pilot last year. In 2025, these performances will take place on June 19 and October 15, enabling over 5,000 local young people to enjoy ABBA Voyage for £10 a ticket.
ABBA Voyage is working in partnership with the London Legacy Development Corporation (LLDC) and Go Live Theatre Projects to manage outreach and ticket allocation, prioritising schools that have previously taken part in ABBA Voyage’s career day programmes, followed by schools within the concert’s four neighbouring boroughs - Newham, Hackney, Waltham Forest, and Tower Hamlets and schools in Greater London that have high percentages of students on free school meals and pupil premium.
Svana Gisla and Ludvig Andersson, producers of ABBA Voyage said: "We want to give as many young people as possible the opportunity to see our concert and hope that this unique experience might inspire future generations of artists, performers, producers, technicians and audiences.
"Over the past three years we have been working closely with the LLDC to provide learning opportunities to the communities of our four local boroughs. By giving our young neighbours access to the arts right on their doorstep, we hope we have helped to encourage them to view the creative industries as a viable career path.
"To mark our third anniversary, we are now making a commitment to develop a series of broader initiatives designed to make our concert more accessible to even more young people."
Shazia Hussain, CEO, LLDC, said: "We are proud to continue our partnership with ABBA Voyage to create meaningful learning and development opportunities for young talent across east London. Through this collaboration, we're enabling immersive learning experiences that open doors to the rich and diverse of creative careers, many of which may have previously felt out of reach. Looking ahead, we’re exploring new ways to expand our local impact, offering even more young people experiences that inspire them and help shape their futures."
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