'Best beach in the world' has pink sand and turquoise waters in gorgeous setting

A stunning has just been crowned the best in the world, according to Tripadvisor's 2025 Travellers' Choice Awards for the Best of the Best Beaches. The awards highlight the top-rated beaches across the globe as reviewed by international travellers. The 2025 list covers six continents and celebrates a variety of coastal gems, from tranquil waters and powdery white sands to rugged cliffs and teeming marine life.

Elafonissi Beach, with its distinctive pink sand, crystal-clear shallow waters, and secluded position on Crete's southwest coast, has been named the number one beach for its awe-inspiring beauty and is noted for being less crowded during May and September.

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Kristen Dalton, president at TripAdvisor, said: "Whether it's strolling the beautiful pink sand beaches of our world winner, Elafonissi beach, in Greece, experiencing breathtaking vistas in Indonesia, whale watching in Hawaii or diving in magical bioluminescent waters in Thailand - there really is something for everyone.

"This year's lists span an incredible six continents and 50 countries with over 100 of the very best beaches showcasing the eclectic mix of coastal spots across the world."

The remarkable pink sand is completely natural, formed from tiny seashells and the coloured microorganisms found in the lagoon, giving the sand its unique hue.

The beach and its surrounding territory are part of a protected nature reserve, and the island itself is merely a short wade through shallow, warm waters away from the mainland, easily reachable on foot, reports .

Elafonissi Beach isn't just a stretch of sand; it's a natural wonderland with sand dunes, rare birds, indigenous plants, and protected loggerhead sea turtles. Its shallow waters are also perfect for snorkelling enthusiasts.

Banana Beach in Phuket, Thailand snagged the second spot in 2025 rankings, while Eagle Beach in Oranjestad, Aruba took home third place.

A TripAdvisor user was smitten with Elafonissi Beach, exclaiming: "W-O-N-D-E-R-F-U-L. There's no other word to describe this beach. It's one of the best beaches ever."

Another visitor gushed: "A beautiful beach, a true paradise! Crystal clear water, shallow waters where you can walk for km , well cared for and managed by local associations, absolutely not to be missed!".

Susanm from Barrow-in-Furness said: "It is a very beautiful beach with gorgeous pink tinged sand from millions of little pink shells.

"The water is turquoise graduating into the deepest oceanic blue a truly stunning sight. As you approach the beach by road it can look like a Caribbean vista."